> For the complete documentation index, see [llms.txt](https://docs.selvette.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.selvette.com/insights/date-ranges-and-timezones.md).

# Date ranges and timezones

Insights opens on the last 30 days. You can choose:

* 7 days;
* 30 days;
* 90 days;
* All time; or
* a custom From and To range.

The chosen range scopes the funnel, trend, attribution, and product funnel. Leads and the try-on gallery are separate unwindowed sections.

## Day boundaries

Daily reporting follows the selected store's timezone. For an all-store view, Selvette uses the account's primary-store timezone. When no store timezone is available, it uses UTC.

The timezone is always displayed beside the date controls.

## Daily trend versus window total

A shopper-product pair can appear once on each day it is active. For that reason, adding the daily points may not equal the deduplicated funnel total for the whole window. Use the funnel card as the source of truth for window totals.

{% hint style="info" %}
Daily timezone bucketing changed on July 30, 2026. Older daily bars can shift by one day compared with the previous UTC-based view.
{% endhint %}

Next: [Product, lead, and gallery exports](/insights/exports-and-gallery.md)


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