> For the complete documentation index, see [llms.txt](https://docs.selvette.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.selvette.com/insights/funnel.md).

# Understand the storefront funnel

Selvette's funnel follows shopper activity inside the embedded storefront experience.

![The honestly labeled storefront funnel in the Shopify App](/files/bj3XGIxrKi7UoAjhh5Gh)

## What one count means

The funnel counts a shopper once per product—not once per person across the whole store.

If one shopper views three products, that contributes three shopper-product pairs. Each later step is a subset of the step above it.

## Funnel steps

### Product views (widget loaded)

The widget script loaded on the product page. This happens before product availability resolves, so a page can count even when try-on is disabled for that product.

### Opened try-on

The shopper opened the image try-on experience or Live AR after viewing the product.

### Tried on

The shopper generated an image or 360° try-on, or rendered a Live AR shade. A failed video job is not counted.

The mode breakdown shows Live AR, image, and 360° video separately. One shopper-product pair may use more than one mode, so those mode numbers can overlap.

### Added from try-on

The shopper added to cart from inside Selvette's try-on interface. A store theme's separate Add to cart button is not included in this step.

## Product funnel

Studio also shows product-level Views, Opened, Tried on, Live AR, 360 video, Added, and try-on rate. The on-screen table shows the first products; the CSV contains the full export for the selected range.

Events that do not contain a product reference are excluded and disclosed below the funnel.

{% hint style="info" %}
The counting method changed on July 30, 2026. Earlier activity counted page sessions differently and can read higher than newer activity.
{% endhint %}

Next: [Orders and attribution](/insights/attribution.md)


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