> For the complete documentation index, see [llms.txt](https://docs.selvette.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.selvette.com/widget-setup/branding.md).

# Brand the widget

Branding settings apply to the shopper experience on the selected store.

![Widget branding settings and storefront preview in Studio Hub](/files/t6yZbQL4BAnarCk88FeV)

![Branding and availability settings in the Shopify App](/files/XlM8Td4GC60UDCzxrBln)

## Update the appearance

1. In Studio, open **Widget → Branding**. In Shopify, open **Widget** and find the branding settings.
2. Set an **Accent color** using a six-digit hex value.
3. Add an HTTPS **Logo URL** if you want your logo inside the experience.
4. Write the **Privacy line** shown near photo upload.
5. Choose the preview sample:
   * **Generic model**; or
   * **My on-model photoshoot**.
6. Turn result email capture on or off.
7. Review the live preview, then save.

## Write a useful privacy line

Keep it short and concrete. Tell shoppers why the photo is needed and how long it is kept. The retention period is controlled under **Widget → Limits**.

Changes to the accent color and logo update the Studio preview as you type. They are not live on the storefront until you select **Save settings**.


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